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Ranking in No-Man's Land
Core acoustic keywords were sitting on pages 4, 5, even 7. Traffic was trickling in but not converting at scale. The commercial felt line had untapped potential that wasn't showing up in Google.
A Booming Category with No SEO Foothold
The acoustic panel and soundproofing market is growing fast. Felt Right had the products. They didn't yet have the search authority to match. Competitors were taking traffic that should have been theirs.
Content That Didn't Fit the Brand
Like many growing eCommerce brands, Felt Right had tried content before. It felt off — generic, SEO-stuffed, or simply too far from how they actually speak to their customers.
Organic Shopping Left on the Table
Google Shopping had been an afterthought. Product feed optimization and collection-level SEO wasn't aligned with the search terms buyers actually use — leaving a free acquisition channel underperforming.
That quote is what we work for. It's not enough to get rankings — if the words on the page don't sound like the brand, conversion suffers and the relationship suffers. We learn their vocabulary, their customer archetypes, their differentiators. The result is content that ranks and resonates.
$158,099 in Organic Revenue
Organic Search Alone Beat Every Paid Channel.
Organic Search and Organic Shopping combined to drive $158,099 in revenue — up from $73,249 the prior year. That's an incremental gain of $84,850 and a 17× return on SEO investment.
Combined Organic Revenue
$73,249 → $158,099
Organic Search Revenue
$61,614 → $111,462
Organic Search Avg. Order Value
$344 → $864 — 3× Paid Search, 6× Paid Social
Organic Shopping Revenue
$11,634 → $46,637
Organic Shopping Purchases
19 → 82 — beat Paid Shopping (38 purchases) with a fraction of the sessions
SEO Return on Investment
$84,850 incremental revenue gain YoY
Organic Search Beat Every Paid Channel By a Lot.
Felt Right runs paid social, paid search, and paid shopping — spending real money across all of them. Organic Search outearned every single one.
Paid Social
52,502
SessionsCross-network
35,238
SessionsPaid Shopping
13,552
SessionsPaid Search
13,229
SessionsOrganic Search
8,019
SessionsOrganic Shopping
1,997
SessionsThe Acoustic Category Exploded. Here's What Moved.
7 of the top 10 keyword movers were acoustic or soundproofing terms. This wasn't an accident — it was the result of a deliberate content and on-page strategy targeting commercial-intent buyers in the acoustic space.
Felt Right Is Already Showing Up in AI Search.
All 5 major AI platforms are actively citing Felt Right. As AI-powered search continues reshaping how buyers discover products, showing up in ChatGPT, Gemini, and Perplexity isn't optional — it's the next frontier. We're already building that foundation, and the citation numbers are growing.
ChatGPT
Perplexity
AI Overview
Gemini
Copilot
ChatGPT citations grew from 29 to 69 since partnering with bgood media. Felt Right is now being recommended by every major AI platform — ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overview.
Most agencies follow a checklist; we build campaigns around what you actually need to sell. When we partnered with Felt Right, we embedded ourselves as a direct extension of their digital marketing team — learning their catalog, their customers, and the commercial intent behind every search query that matters. No generic playbook. Just a custom strategy built around moving their products. That's how organic channels came to outperform all four of their paid channels combined, and how we delivered a 17× return on SEO investment — and we're just getting started.