The Watchtower is our high point for documenting the action in AI, marketing, and business as a whole. Catch up on new articles, industry highlights, and stories. Fresh content added weekly to keep you informed and inspired.
We’ve had this conversation more times than we can count. It’s month three, and the client is scrolling through a report that shows rankings moving from position 68 to position 41 when they ask the question every SEO hears eventually: “So when do we actually see something happen?” Our answer is always the same: something […]
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For years, ecommerce SEO was all about getting your products to rank on Google, seeing them appear in the blue links next to sponsored listings (SERPs). Now, more shoppers are asking ChatGPT, Gemini, and other AI LLMs what they should buy instead. If your product isn’t part of that answer, you don’t just lose the […]
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Your Google Search Console report says your Core Web Vitals are “Good.” Then you run one of those same pages through Google PageSpeed Insights and discover it takes more than 17 seconds for the largest piece of content to load on mobile. How can both be true? The answer is that Google Search Console and […]
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Top Takeaways Save your time reading this whole article. AI Search is now the norm. At Google I/O on May 19, 2026, Google made AI Mode the default search experience and shipped the biggest redesign to Google Search in 25 years. Blue links are not gone. SERPs were demoted to a “Web” tab. Google’s VP […]
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A client recently came to us after purchasing a backlink package that promised hundreds of high-quality links. Who doesn’t want a miracle, right? The links went live, the report was delivered, and the vendor had checked every box they promised. It sounded like an easy SEO win… too good to be true, as always. When […]
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Marketing is not sales. For some reason, this seems to be the largest misconception business owners have. I’ve been meaning to make a post about this for a long time because I think it’s important to create a distinction for people so they know what real success looks like for marketing. Not going to go […]
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81% of customers research a business online before they buy anything from it. If they search for yours and find nothing, where do you think they go instead? Straight to a competitor. That’s just how people shop now. And they’re doing it on Google and AI Search platforms (ChatGPT, Gemini, Perplexity, etc.). We get asked […]
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A consumer tells their AI assistant they’re “running low on protein powder”. Without opening a browser, the assistant checks purchase history, compares prices across retailers, filters out artificial sweeteners, applies a subscribe-and-save discount, and places the order. The interaction takes seconds, with no search bar and no scrolling through pages. That scenario already exists in […]
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You ask AI to write something creative. It hands you back the most predictable, committee-approved version of the idea imaginable. You ask it to follow specific instructions. It follows three of them and invents the rest. You try again, slightly differently, and wonder if you’re the problem. You’re not. The prompts are. There are two […]
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You’ve been there. Twenty minutes into rewriting the same prompt, getting slightly different versions of mediocre, wondering what the person next to you is doing to get AI output that’s actually usable. The answer is almost always a framework. Usually, the person who’s getting usable AI results has a system … and you don’t. That […]
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Last quarter, I watched one of our client campaigns go from idea to fully optimized, AI-powered execution in a single afternoon. Normally, that process would have taken weeks with planning, A/B testing, manual audience segmentation, and endless spreadsheet work. AI digital marketing made it possible in just a couple hours. AI is changing how marketers […]
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The first time I realized AI tools had a serious limitation, I was working with a client on their content strategy. I kept hitting the same wall: the AI agent (ChatGPT 3.5 at the time) couldn’t see their Google Drive files, couldn’t pull from their CRM, couldn’t check what was trending that morning. It was […]
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