Sun-N-Fun

The site was designed adhering to modern mobile and desktop experiences; requiring high-quality visuals and breathable sections. Users demand immediate page loads served within 2 seconds on any device. We incorporated clean aesthetics with fast load times to help users enter every page of the site within this duration. Direct messaging to ideal consumers was added to all rental pages to help each psychographic understand which solution would be the best for booking during their visit to Fort Myers Beach.

The most important information was bolded and enlarged, making it simple to find. All pages are interlinked with one another with exact-match context used to help users easily navigate the site without asking additional questions. A clear CTA (call-to-action) was applied across the site to achieve one key objective: ‘Book a rental with us’.