For over two decades, the goal was to rank #1 on Google. Today, users are turning to Large Language Models (LLMs) like ChatGPT, Claude, and Gemini to do the thinking for them.
When an AI synthesizes an answer for a user, it doesn’t list ten options (ahem, Google); it provides one authoritative perspective. If your brand isn’t optimized to display authority in your industry, you aren’t just ranking lower; you’re invisible to millions of customers.
At this point, AI responses are only organic since LLMs don’t list ads in responses.
Yes, but the metrics have changed.
Traditional search is about volume (clicks). AI search is about intent. Users asking AI questions are further down the funnel and ready to act. You may get fewer clicks, but you capture a MUCH higher conversion value by being the cited answer at the exact moment of decision-making.
We see thousands of dollars spent by users after utilizing AI LLMs to search. There’s only more to come.
This is the technical foundation. We structure your digital footprint to be easily read, understood, and cited by major AI LLM models. We focus on building “Brand Authority” signals, structured data, and citation networks that convince the algorithms your content is expert-level and trustworthy.
Before an AI generates a response, it looks for facts. AEO focuses on being the “single source of truth” for direct questions, voice search (Siri, Alexa), and zero-click results on Google (the AI Overview section). We structure your content to be concise and factual, ensuring that when a user asks a direct question, your brand provides the direct answer.
Let’s get personal. This is the human connection. AI results are hyper-personalized based on who is asking. Yes, each response AI gives is different per user; it’s personal. We create business materials and content clusters designed to cater to specific user intents. PRO™ ensures that when an AI speaks about you, it delivers a response that feels tailored, relevant, and helpful to that specific user’s context.
As of yesterday, GEO, AEO, and PRO™ are non-negotiable for businesses. If you wait too long, your customers will only see your competition.
AI isn’t just search; it also creates business efficiencies. We also improve your internal systems with AI integrations.
Your website’s design will fit the brand guidelines you provide us. We can also make new brand guidelines that resonate with your brand and audience if you don’t already have them. Color scheme, font style, logo, messaging, creatives, it’s all included.
This is where things get powerful.
AI Agents are automated systems that can handle multi-step tasks on their own—think data processing, report generation, or marketing workflows that used to require three people and a shared spreadsheet.
Using Model Context Protocols (MCPs), we connect your existing tools so they communicate seamlessly. Your CRM, your email platform, your analytics—all synced and feeding each other the right information at the right time. No more manual data entry. No more copy-paste bottlenecks.
Your website’s design will fit the brand guidelines you provide us. We can also make new brand guidelines that resonate with your brand and audience if you don’t already have them. Color scheme, font style, logo, messaging, creatives, it’s all included.
Your website’s design will fit the brand guidelines you provide us. We can also make new brand guidelines that resonate with your brand and audience if you don’t already have them. Color scheme, font style, logo, messaging, creatives, it’s all included.
The conversation is happening with or without you. Let’s make sure your brand is part of the dialogue.
SEO is about showing up in search engine results pages (SERPs) on platforms like Google or Bing. GEO is about showing up when AI answers the question. When a brand shows up in AI results, they’re cited. These citations are what we’re able to track with GEO tools for user prompts that fit patterns, similar to how keywords work.
LLM stands for “Large Language Model”, the AI brain behind ChatGPT, Claude, Gemini, and other conversational AI platforms. These are advanced AI systems that understand questions and generate responses (via patterns) by synthesizing information from multiple sources.
When your customers ask an LLM a question about your industry, product, or service, it decides which brands to mention—and if you’re not optimized to show up in those answers, you’re invisible.
GEO typically works faster than traditional SEO because AI platforms prioritize fresh, well-structured content over domain age. That said, every business is different—your timeline depends on industry competition, current content quality, and market saturation.
Good news, though: GEO builds compounding authority. Once AI platforms recognize you as a trusted source, they keep citing you.
It depends on your goals, competition, and how aggressively you want to optimize. It’s similar to that of SEO. Instead of pouring money into paid ads that stop the second you pause the campaign, GEO builds compounding authority. Right now, AI-referred visitors convert at significantly higher rates than traditional Organic traffic—fewer clicks, but dramatically higher value per visitor.
We start with an audit to identify quick wins and build a phased roadmap that fits your budget. Think of it as an investment over a pay-to-play strategy.
Definitely not right now! GEO and SEO work together—they’re not replacements for each other. About 60% of Google searches result in zero clicks, and that number jumps higher when AI Overviews appear. SEO gets you ranked in traditional search results; GEO gets you cited in AI-generated answers where decisions are made before anyone visits a website. You need both.
Start with the big three: ChatGPT, Google AI Overviews, and Gemini. ChatGPT dominates AI referral traffic with hundreds of millions of weekly users. Once you’ve established visibility on these three, expand to Claude, Perplexity, and Microsoft Copilot based on where your customers are.
Great news for you: A solid GEO strategy works across all AI platforms; the fundamentals apply universally.
We track citation frequency (how often AI mentions your brand), share of voice (your brand vs. competitors in AI answers), brand visibility across AI responses, and conversion quality. When users do click through from AI platforms, they convert at dramatically higher rates than traditional search and ads.
We also track competitive displacement; are you replacing competitor citations and winning conversations where you were previously invisible?
You can still catch up. Unlike traditional SEO, GEO levels the playing field—AI platforms don’t care about domain age, they care about content quality and authority right now. Are you actually answering the questions AI users are asking?
Plenty of ChatGPT’s most-cited pages have zero Google visibility. If competitors are ahead, we focus on quick wins, gap analysis, and aggressive content strategies to close the gap. But you have to start now.
Yes, but some industries see results faster than others. Professional services, B2B SaaS, healthcare, consulting, and local services excel because expertise and authority matter. Highly competitive ecommerce or commoditized products take longer because differentiation is harder.
We’ve seen success across nearly every industry—the key is understanding how your customers are asking AI questions and positioning your brand as the definitive answer.
PRO™ (Personal Response Optimization) is our proprietary methodology for getting cited in personalized AI responses. Every AI-generated answer is different depending on who’s asking, what instructions they’ve provided to the LLM, and if they’re on a free vs paid account.
Example: ChatGPT tailors responses based on user context, preferences, and intent. A CFO researching software gets different results than a CTO asking the same question, but using a different tone. Think about it from this perspective, if users have their own account for the responses they get from an AI LLM, it’s going to be personalized for what they want to see. It’s all entirely subjective after you start using AI.
PRO™ ensures your brand shows up in the right answers for the right users at the right moment. Combined with GEO and AEO, it’s how we ensure you show up in the responses that matter most to your customers.