17x ROI
return on SEO investment for Felt Right
return on SEO investment for Felt Right
organic revenue growth
added client revenue
served by our senior-level marketing team
SEO hasn’t died and AI Search is the highest converting channel (up to 23x more than others). They’re intertwined. Without optimizing both channels, your ecommerce store won’t be found by AI platforms like ChatGPT, Google AI Mode, Claude, or any of the large platforms your customers are using daily.
Ads are good, but you’re budget -restrained. With SEO and AI Search, your site’s information reigns supreme and you lead the conversation for users. Online searches are becoming more personalized and specific to the intent of the user. Your website is more valuable than ever before.
We’ve helped hundreds of ecommerce businesses beat their competitors in SEO; now we know how to win in AI Search.
Shopify
WooCommerce
Webflow
BigCommerce
Most of what a model checks before it names a product has nothing to do with keywords:
SEO isn’t trackable. It’s too slow. That’s BS.
Like all good things, time builds the strongest foundation. We get revenue results for our clients within the first 6 months of investment. We’ll show you how.
Ads require payment. Social media needs a following. Email requires a list. SEO & AI Search only require a smart team and a damn good strategy. As a performance digital marketing studio, we purposefully chose to help our clients win on these two channels. We want them to weather any storm. Your website is your indispensable asset.
Ever since ChatGPT came out, our team has been testing how AI picks up product and brand information. For years, no products were sold on AI platforms, sale attribution didn’t exist.
Then we invented PRO™, our Personal Response Optimization method, and it’s what sits within every ecommerce engagement we run.
We don’t focus on vain metrics like other agencies. We’re only interested in creating Organic campaigns that bring the right customers to your site, bringing value to your door. Your campaign is purely custom, designed by the strategist working on your account, not an AI agent. Your website, listings, and sales channels are what create compounding profit.
We are a boutique performance studio, not an agency. You get senior experts on your account and a solution instead of a checklist. This is what our ecommerce engagements actually include.
Help Google find all of your site’s pages and understand what you sell and who you sell to.
Product schema, variant handling, collection architecture, clean feeds, and internal linking that maps to how people actually shop.
We research the prompts your customers use, not just the keywords. Then we build the content, buying guides, spec pages, and FAQs that give AI specifics to quote. Vague copy doesn’t get cited.
Pricing, sizing, lead times, materials, who your product is not right for. Transparency is the single biggest lever we have found for getting cited in AI responses, and it is the one place a smaller brand can outrank a market leader with 10x the budget.
Rankings are a vanity metric. We run CRO (conversion rate optimization tests) on the pages that carry revenue: collection pages, PDPs, cart, and checkout. Real tests, real revenue lift, always tracked.
Ecommerce analytics is often broken. Shop Pay redirects, sales channel orders, and campaign naming quietly reassign your organic revenue to the wrong bucket. We fix attribution first, so the reporting you make decisions from is actually factual.
AI Large Language Models are becoming the primary way customers discover products. Even Google’s Search just defaulted to AI Mode. AI Search Visibility is your solution to ensure your brand continues to show as the top option for new customers across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, and whatever comes next.
Personal Response Optimization is our coined method for optimizing the response itself: what an LLM or an AI Overview actually says back to a shopper.
An AI model doesn’t serve the same ranked list to everyone. It builds a specific answer for each person based on their unique needs. So the brand that wins is the one whose messaging speaks to that shopper’s exact situation rather than holding a general stance.
Agents are starting to browse, compare, and check out on behalf of real customers. That shifts the requirements. An agent cannot be persuaded by a hero image. It reads your structured data, your availability, your price, your shipping terms, and your policies, then it decides for a customer.
We prepare stores for this shift to Agentic Commerce.
We keep a limited client roster on purpose, so we are upfront about who fits.
This is a good fit if:
This is probably not a fit if:
Ecommerce SEO is the work of getting a store’s category pages, product pages, and supporting content to rank in search and, increasingly, to be cited in AI answers. For an online store, it covers five things
Unlike SEO for a blog or a lead gen site, the measure of success is revenue per page, not traffic.
Start with architecture and attribution, not content. We audit how the catalog is structured, fix what search engines and AI systems cannot parse, then make sure analytics is reporting organic revenue accurately.
From there we build out collection and product page content, comparison and buying guides, and the authority signals that make the whole thing credible. Content first without the foundation is how most ecommerce SEO campaigns stall out at month six.
Give the models something consistent to learn from and something credible to verify it against. Make your brand entity unambiguous: the same name, description, category, and founding details everywhere a model looks, including your site, your listings, your profiles, and any structured data you publish.
Afterwards, we build out trust and credibility factors to improve your product silhouettes and search engine crawlability.
Content that answers the exact question a buyer asks about that product category, structured data that lets the model parse your catalog accurately, and third-party sources that corroborate your claims. Models cite what they can verify.
We build up all areas, then track which prompts you get named in and where a competitor is showing up instead.
Yes. Actually, more than before. AI systems are largely reading the same information that search engines crawl, so the technical foundation, the content, and the authority signals do double duty.
The difference is what you optimize toward. A page built to win a click and a page built to be quoted are not the same.
Traditional SEO competes for a position on a page of links (SERPs). AI search optimization competes to be named inside a single generated answer. The technical foundation overlaps, but the content strategy is different.
Specificity, comparisons, transparent pricing, and clear statements about who a product is and is not for. You will see the same work called generative engine optimization or answer engine optimization. We call the response-level part of it PRO™.
Shopify, WooCommerce, BigCommerce, Magento, Webflow, and headless storefronts on any CMS. Our strongest results come from Shopify because search engines and AI systems parse its structure so reliably.
We keep a small client roster on purpose, so the people who sold you the work are the people doing it.
And we came to AI search early rather than bolting it on, which is why our clients get cited in AI answers ahead of competitors many times their size.
If you want the honest version: we are a poor fit for anyone who wants a large team, a rigid playbook, and a monthly deck. We are a good fit for brands that want senior people who will tell them what is not working.
Technical and attribution fixes show up in weeks. Content and authority compound over 3- 6 months. Most of our ecommerce partners see meaningful organic revenue movement in the first two quarters, with the larger gains in year one and beyond.
Our client, Felt Right, reached a 17x return on SEO investment in 7 months.
Organic revenue against total investment, with the attribution fixed first. On Shopify stores, we’ve noticed a lot of attribution issues such as Shop Pay redirects, sales channel orders, and campaign naming quietly reassigning organic revenue to other channels. So a store can be growing organically while the report says it’s flat.
We clean that up at the start of an engagement, then report on organic revenue, assisted conversions, AI citation share, and rankings.