ROI
17×
Return on SEO Investment
×
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Felt Right
Ecommerce
SEO
GEO
Content Strategy
A 17× Return on SEO Investment — and Organic Revenue That Beats Every Paid Channel.
How bgood media turned Felt Right’s acoustic and wall décor store into a search-engine machine that out-earns every paid channel.
Revenue
+115.8%
YoY Combined Organic Revenue
Order Value
$864
Organic Search Avg. Order Value
Purchases
+331%
Organic Shopping Purchases YoY
+137.9%
GEO — AI Search Growth
ChatGPT citations grew from 29 to 69 since partnering with bgood media. Felt Right is now being recommended by every major AI platform — ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overview.
Most agencies follow a checklist; we build campaigns around what you actually need to sell. When we partnered with Felt Right, we embedded ourselves as a direct extension of their digital marketing team — learning their catalog, their customers, and the commercial intent behind every search query that matters. No generic playbook. Just a custom strategy built around moving their products. That’s how organic channels came to outperform all four of their paid channels combined, and how we delivered a 17× return on SEO investment — and we’re just getting started.
Felt Right Makes Spaces Feel and Sound Better.
Felt Right designs and sells premium acoustic wall panels, decorative wood slat systems, ceiling baffles, and commercial-grade felt solutions — products that are as beautiful as they are functional. They serve everyone from interior designers and architects to office managers outfitting commercial spaces to homeowners looking to transform a room. Their catalog spans consumer and B2B audiences, which means the keyword landscape is wide, the buyer intent is high, and the right SEO strategy pays off big.
They came to bgood media because they needed a true partner — one with real eCommerce SEO and GEO experience, not just another agency running a generic playbook. Previous agencies had let them down, failing to grasp their brand voice or speak authentically about their products. Felt Right was actually doing really well before they brought us on. They were in a growth phase that demanded a team who could own their organic presence entirely and execute at a high level — so they could focus on building the
business.
Ranking in No-Man's Land
Core acoustic keywords were sitting on pages 4, 5, even 7. Traffic was trickling in but not converting at scale. The commercial felt line had untapped potential that wasn’t showing up in Google.
A Booming Category with No SEO Foothold
The acoustic panel and soundproofing market is growing fast. Felt Right had the products. They didn’t yet have the search authority to match. Competitors were taking traffic that should have been theirs.
Content That Didn't Fit the Brand
Like many growing eCommerce brands, Felt Right had tried content before. It felt off — generic, SEO-stuffed, or simply too far from how they actually speak to their customers.
Organic Shopping Left on the Table
Google Shopping had been an afterthought. Product feed optimization and collection-level SEO wasn’t aligned with the search terms buyers actually use — leaving a free acquisition channel underperforming.
Search Strategy Built Around How Real Buyers Shop.
We built Felt Right’s SEO program from the ground up — rooted in commercial intent, product-first thinking, and a content approach that treats every page as both a top-of- funnel discovery asset and a bottom-of-funnel converter.
Keyword Research & Roadmapping
Full intent mapping across acoustic, wood slat, and commercial felt categories
On-Page SEO
Product pages, collection pages, meta optimization, schema markup
Content Strategy & Production
Brand-voice content that barely needs editing
Organic Shopping Optimization
Product feed alignment with high-intent search queries
GEO — AI Search Visibility
Positioning Felt Right to appear in ChatGPT, Gemini, Perplexity & more
Monthly Reporting & Iteration
Data-driven pivots, keyword tracking, revenue attribution
"They've developed content for us that's better than any other agency we've worked with in the past. We barely need to edit it. bgood media gets our brand voice and what we want to accomplish."
— FELTRIGHT TEAM
That quote is what we work for. It’s not enough to get rankings — if the words on the page don’t sound like the brand, conversion suffers and the relationship suffers. We learn their vocabulary, their customer archetypes, their differentiators. The result is content that ranks and resonates.
The Acoustic Category Exploded. Here's What Moved.
7 of the top 10 keyword movers were acoustic or soundproofing terms. This wasn’t an accident — it was the result of a deliberate content and on-page strategy targeting commercial-intent buyers in the acoustic space.
KEYWORD
46
#52
to
#6
Monthly Volume
12,000
KEYWORD
32
#35
to
#3
Monthly Volume
3,300
KEYWORD
32
#40
to
#8
Monthly Volume
4,900
KEYWORD
70
#72
to
#2
Monthly Volume
250
KEYWORD
43
#57
to
#14
Monthly Volume
1,700
KEYWORD
40
#53
to
#13
Monthly Volume
900
KEYWORD
48
#74
to
#26
Monthly Volume
1,000
Felt Right Is Already Showing Up in AI Search.
All 5 major AI platforms are actively citing Felt Right. As AI-powered search continues reshaping how buyers discover products, showing up in ChatGPT, Gemini, and Perplexity isn’t optional — it’s the next frontier. We’re already building that foundation, and the citation numbers are growing.
ChatGPT
69
Perplexity
34
AI Overview
33
Gemini
26
Copilot
13
ChatGPT Citations
29 citations when we started → 69 today
A brand appearing in AI search results today is building an enormous competitive advantage before most companies even know the channel exists. We’re optimizing Felt Right’s product content and brand mentions specifically for AI visibility as part of our ongoing strategy.
Ready to Make Organic Your Top-Performing Channel?
We keep a limited client roster intentionally — so every partner gets the attention they deserve, not just at onboarding but for the long haul. If you’re an eCommerce brand in a growth phase and want results like these, let’s talk.